Wellness Travel: A shift in focus

International tourism hit a whopping $1 trillion mark in 2022, marking a 50% growth compared to 2021.

In recent years, the focus has shifted from 'quick vacations' to 'wellness travel'. With holistic well-being and self-care as a priority, travellers now seek transformative experiences for their overall health.

The global wellness economy is expected to reach $7.0 trillion in 2025, of which wellness tourism is estimated to contribute $1.1 trillion. We think it is time for hotels to step up their game and provide guests with a complete wellness package!

In a nutshell, wellness travel is one that prioritises the well-being and personal development of an individual. It focuses on uplifting physical, mental, and spiritual health through activities, experiences, destinations and amenities.

While the traditional aspects of travel include spa facilities, adventure and nature retreats, and cultural and spiritual immersions, 'wellness' travel includes aspects like yoga and meditation retreats, physical fitness amenities, detox programs and mindfulness.

The primary goal is to engage in activities that promote self-care and personal growth. It can be a way to escape from daily stressors, reconnect with oneself, and establish healthier habits and perspectives.

Hotels can provide guests with wellness solutions by making available certain in-room facilities. This will give guests the convenience of a safe, private space to prioritise their well-being and relax within the comfort of their hotel room. Some ideas could be:

1. Yoga and meditation amenities: Provide guests with a yoga mat and meditation cushions, along with resources for guided meditation to assist them in their practice.

2. Aromatherapy: Aroma diffusers or a selection of essential oils for guests can create a soothing environment in their room.

3. Fitness equipment: Depending on the layout of a room, easily accessible fitness equipment for travellers ought to do the trick! Provide cardio workout options by placing a treadmill, bike or rower in the room. Some functional training equipment with an exercise guide can also be a great way of nudging guests towards incorporating physical activity into their routines.

4. Relaxation aids: Include items such as eye masks, earplugs, or white noise machines to help guests create a peaceful environment conducive to relaxation and stress reduction.

5. Digital detox options: Provide guests with resources or suggestions for a digital detox, such as books, puzzles, or board games, to encourage them to disconnect from technology and engage in offline activities.

Remember to include clear instructions or guides on how to utilise the in-room wellness options, as well as information about additional wellness amenities or services available within the hotel. Offering these will enhance the guest experience, promote relaxation, and support their overall well-being during their stay.

Cycling Bears designs fitness spaces for homes, hotels, yachts and private clubs, and supplies the finest fitness equipment which are all customisable to blend in seamlessly with your luxurious space. We are also happy to consult with you on the wellness solutions that you have for your guest. In the meantime, here are some Luxury Gym Equipment options for Hotels.

Contact us, let's discuss your hotel's transformation into a wellness-centric entity and make it happen!